Sales Terms

Influencer Marketing

Influencer marketing is when you use people with a lot of followers on social media to help promote your product.

What's Inside

    What is Influencer Marketing?

    Influencer marketing is when you use people with a lot of followers on social media to help promote your product or brand.

    It has become a very popular way for companies and brands to reach an audience that they might not be able to reach with traditional advertising methods such as TV commercials, radio ads, billboards, etc.

    Example

    If you own an activewear or sportswear store, asking a social media influencer, who is into fitness and has millions of followers, to wear your product in one of his/her fitness videos is Influencer Marketing