What is Lead Generation?
Lead generation is a process by which businesses generate leads and convert them into opportunities.
Some ways are via social media campaigns, press releases, or webinars.
There are many other ways to generate leads too that include marketing blogs, email marketing campaigns and even door-to-door sales techniques.
The main goal with generating leads is to turn those people who have shown interest into customers by converting them into an opportunity for your business - whether it be through buying your product or service or giving you their contact information so you can follow up with them later on down the road with offers they might find appealing.
Lead Generation Strategies
- Setting up a website or blog for your business online and inserting useful information
- Sending out informational pamphlets or postcards about your services
- Providing free consultations
- Creating content like ebooks, whitepapers, guides, etc.
- Offering free trials and freemium products.