Sales Terms

Lead Nurturing

Marketing strategy that involves regular contact with potential customers that are not yet ready to buy.

What's Inside

    What is Lead Nurturing?

    Lead nurturing is a marketing strategy that involves regular contact with potential customers, who have shown interest in your product or service but are not yet ready to buy.

    Phases of Lead Nurture Campaigns

    A lead nurture campaign typically includes four phases: collection, analysis, qualification, and conversion.

    The goal of this process is to build relationships with contacts so they become more likely to buy your company's products or services in the future. Nurturing leads can be done via email messaging, social media posts or content on your website.