List Hygiene: What, Why & How
List hygiene is a process that you can take to keep your list strong and healthy.
It is the process of removing inactive email addresses from mailing or website lists, unsubscribing people who have not opened newsletters in over six months, re-engaging subscribers with automated emails like welcome messages for new subscribers, cross-listing content that may be relevant to the recipients.
In this blog post, we will cover:
Why list hygiene is important?
What are the best practices for list hygiene?
What is List Hygiene?
List hygiene is a practice that involves clearing out all the inactive and non-interactive emails on your mailing list. This includes email addresses that have unsubscribed or bounced back from a previous campaign.
7 Reasons to clean up your list
1. Increased open rates
List Hygiene can increase open rates by making sure that people are receiving your emails instead of dumping them into the spam folder.
2.Increased reporting accuracy:
Cleaning up the list also increases reporting accuracy so that you can create better reports from Google Analytics or other email marketing tools
3.Lower unsubscribe rates
If you're sending out a newsletter to clean up your list, that also means fewer subscribers will opt out of your email campaign.
Messages sent from a cleaner mailing list are more likely to be delivered and not tagged or filtered by spam filters.
5.Higher click-through rate (CTR)
List Hygiene increases the CTR by removing emails that are not interested in what you're sending them.
6.Emails reach the right people
Cleaning up your list means that you're more likely to reach the right people with your messages.
7.More approval from recipients
Clean, organized, and valid email addresses will keep users who are not interested in what you send them because they know it's coming from a reputable company or person.
5 Best List Hygiene Practices
Using the right and systematic practices of List Hygiene makes your email list cleaner and efficient than ever!
Here are some best List Hygiene Practices
1. Removing non-interactive emails
Remove non-interactive emails using the following methods:
- Removing duplicate emails;
- Sending a simple unsubscribe link at the bottom of your email to easily remove someone from your list.
- Checking for an invalid or incomplete address by using tools
2. Categorize your email list
You should have categorized and segment your email list so that you know who to send what email to.
For example, If a subscriber hasn't opened an email in a while, consider transferring them to a section of your list where you can only send deals and discounts.
3. Set a timeline for cleaning your mail list
Setting a timeline for how often you clean your email list is an important strategy to keep it efficient and active.
4. Keeping the content fresh
Fresh, well-written content will help motivate people on your list to open emails from you.
5.Target the right audience
Targeting the right audience for your email will prevent you from landing up in the spam and junk folder.
Tools to maintain List Hygiene
Now that you know the list hygiene practices, let's dive into some tools to make list hygiene easier:
This is a plugin for your email marketing platform. It eliminates hard bounces from your email list and lets you know when someone unsubscribes or needs to be removed.
This tool operates online. Users can verify and clean their contact lists at any time. Some other features DataValidation offers is list quality report and ESP integration.
NeverBounce identifies invalid email Ids and highlights them to be cleaned from your list. It also offers other features like name validation and blacklist checks.
This tool offers features like verification of email lists and email list cleaning. It also offers free reports of email lists and other features like blacklist checks, data enrichment tools and more.
This tool detects and verifies email lists and then categorizes them into three categories: clean, junk and spam.
If your email list is unhygienic, get started with this post and clean it up!
This blog post will guide you through the process of creating a clean email list where subscribers are more engaged and motivated to open your emails.