What is Marketing Automation?
Marketing Automation is the process of automating different marketing tasks that will help you save a lot of time and also achieve better results.
Marketing automation provides you with an opportunity to focus on your core business activity, while still achieving desired customer engagement levels.
The key benefit of marketing automation is higher conversion rates by reducing human errors using predictive analytics and personalized messages.
Marketing Automation examples include -
- Automated Email Campaigns - Triggered by a set of criteria and sent to the appropriate contacts. These campaigns can be used for lead nurturing or sending wishes on holidays like Christmas time.
- Automated Web Forms - Capturing contact information as people fill them out so you don't have to manually input everything in your CRM system one at a time. This is especially helpful if you're constantly running promotions where new leads come in every day. You won't need to worry about forgetting anyone who fills out a form !
- Social Media Engagement - Automated Social Media Engagement will auto-post evergreen content to your social media accounts, comment on posts that mention you, or link back to a blog post you published with the click of one button.