Sales Terms

Performance Plan

A sales performance plan is a document that outlines the goals and objectives for an individual or organisation.

What's Inside

    What is a Sales Performance Plan?

    A sales performance plan is a document that outlines the goals and objectives for an individual or organisation.

    The goal of this type of plan would be to set out achievable but challenging targets with a range of milestones along the way.

    This could include: target market; a list of key client accounts; key prospects and referral partners, sales targets and revenue targets, and so on.

    A sales performance plan is typically a one-year document that identifies key customer accounts, market segments to focus on, initiatives with prospects and referral partners (e.g., trade shows or webinars), products/services the company will offer in this year etc.

    It also sets out goals for each of these areas: number of new customers acquired; increase in share vs. competitor A by x%; sell x% more than last year at current margins etc.

    Finally it provides an action plan outlining how specific tasks are going to be achieved during the next twelve months - e.g., attend three industry events per quarter, review account list every month etc..

    How to Make a Good Performance Plan?

    • A performance plan is a document that outlines the goals, targets and responsibilities of an individual.
    • The goal should be clear enough for anyone to understand it without any prior knowledge about its meaning or use.
    • The target needs to reflect how you will know when success has been achieved with your goal. For example, if the purpose of this project is to sell $5000 worth of cheese products per day, then achieving the monetary figure which fulfills our target