What is Retargeting?
Retargeting is the process of targeting a user with ads on sites, apps or other media after they have been to your site.
You can set up retargeting display campaigns in Google AdWords that will show relevant adverts to them elsewhere online.
For example, if someone visits your ecommerce website and browses without adding anything to their cart, you might want to target them later on Facebook or Google when they are browsing social media so that I remind them about my products.
Retargeted users tend to convert at a higher rate than regular targeted audiences because you're showing them something they've already expressed an interest in before
Tips to Retarget:
Retarget based on the following criteria:
- The pages people view or click while browsing your website, such as product category pages
- Interactions with specific products (clicking "Add to Cart," for example)
- Pages viewed by certain segments of visitors who have left without making any purchase within a given timeframe before they returned
In addition, re-engagement campaigns are becoming increasingly popular because it provides an opportunity for you to reactivate past customers through targeted advertising.
It's important to note that when designing these engagement efforts, make sure to not only offer monetary savings but also lead nurturing content, relevant information and updates.