Who are Sales Associates?
Sales associates are responsible for customer relations and provide the knowledge base to customers.
They should also have a strong understanding of all products that they carry in order to answer questions about what is available, where it can be purchased from (online or local store), and how much it costs
Responsibilities of Sales Associates
Sales associate responsibilities vary depending on their department:
Retail sales will focus more on customer service while wholesale might require greater product knowledge as well as being able to communicate with suppliers efficiently over email or phone calls.
The primary goal of any sales position is to contribute to increasing revenue by selling goods at an optimal rate, which means not only upselling but investing time into potential buyers who are just browsing instead of those who have already made a purchase decision.