Sales Budget

Sales budget is a set amount of money allocated for marketing & sales expenses.

What's Inside

    What is Sales Budget?

    Sales budget is a set amount of money allocated for marketing & sales expenses.

    This can include advertising, branding and public relations efforts to name just a few.

    A sales budget is typically based on expected revenue projections or what the company wants to achieve in terms of market share.

    Example

    If Company X has an annual revenue projection of $500 million but only expects to spend $100 million on marketing over that same year, then their anticipated sales budget would be 20%.