Sales Terms

Customer Relationship Management (CRM)

Application that helps salespeople manage contacts, organize leads, sort opportunities by stage of the sale process

What's Inside

    What is Sales Customer Relationship Management (CRM)?

    Sales CRM tools are software or applications that help salespeople and organizations manage their contacts, organize leads, sort opportunities by stage of the sale process.

    CRMs track and analyze every interaction a company has had with a customer in order to better understand & in turn predict their needs.

    CRMs helps companies create visualize sales pipeline & projected revenue.

    Function of CRM

    Effectively, CRM systems help companies create targeted marketing campaigns to ideal customers, improve customer service, recruit new talent, optimize staffing levels and more.