What is Sales Hacker?
Sales hacker is a job title that can be applied to start-up founders, sales representatives, and others who develop inventive ways of selling products or services. Sales hackers are constantly looking for new approaches in order to outmanoeuvre the competition on an ever changing playing field.
One of their responsibilities might include coming up with innovative strategies using crowdsourcing techniques like Kickstarter campaigns or Google AdWords, as well as utilizing social media platforms like Facebook and Twitter.
Why Companies use Sales Hackers
Many organizations hire external consultants, sometimes called "sales engineers," to help them brainstorm about how they could attract more prospects through various marketing channels (social media posts, advertising) and convert those leads into customers by closing deals faster than competitors.