Sales Logistics

What is Sales Logistics?

Sales logistics is the process of fulfilling an order as it moves through a company's supply chain.

It includes forecasting demand, ordering inventory from suppliers, and making sure that products are delivered to customers on time for retail sale or distribution.

Forecasting demand can be difficult because predicting purchasing behavior isn't always accurate.

Example

There was no snowfall in one region: what if people buy more winter equipment & clothes? How is sales volume expected to change in response to these changes?

This complicates forecasting efforts which require complex statistical analysis of data like past product purchases and market trends.