What is Sales Management?
Sales management is the process of organizing and coordinating sales activities.
Sales managers are responsible for overseeing order intake, tracking sales progress, setting quotas, assessing performance against those goals, coaching employees on how to improve their skills, hiring new personnel as needed and developing sales strategies that will help meet company objectives.
Depending on the size or type of organization, sales management may also include a number of tasks such as marketing research studies or inventory control among others.
The term "sales manager" can refer either to an individual who oversees one department within a larger corporation (i.e., regional sales manager) or it can refer to someone who manages several departments at once in an entrepreneurial environment (i.e., general store owner).