What is a Sales Manager?
A sales manager is the person who has responsibility for overseeing all of the activities that are involved in generating revenue.
This includes managing employees, developing strategy to grow market share and doing whatever it takes to meet expectations.
A good sales manager should be able to clearly articulate their vision for success with a strong commitment from management.
Responsibilities of a Sales Manager
Sales managers monitor accounts receivables, review overall margins and sometimes oversee marketing as well as business development efforts.
It's important for them to have an understanding of how successfully they will achieve goals by using different strategies such as pricing or discounts.
Sales representatives manage clients by calling on potential customers, maintaining an awareness of trends and making presentations at trade shows or other exhibitions.
They need creativity and drive so they can engage prospects without feeling like every interaction is scripted; this means learning how each customer wants to buy products before presenting them with proposals tailored specifically for them. That's where Sales Managers pitch in with their expertise.
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