Sales Terms

Tire Kicker

Prospects who pretend to be interested in your offering but never actually buy anything

What's Inside

    In this blog post, you will learn who these tire kickers are, how to spot them and how to get rid of them.

    Who are Tire kickers?

    • Tire kickers are people who are not serious about buying your product. 
    • The term Tire kicker comes from the analogy of someone feeling the tires on a car before buying it.
    • These are people who pretend to be interested in what you have to offer but never actually buy anything from you.

    How to Identify Tire kickers?

    It is very important to spot tire kickers in order to save your time and energy.

    Here are some ways that you can identify tire kickers:

    1. They never ask questions about your product; they try to make it seem like they already know everything there is to know. 
    2. They keep asking for discounts but do not buy the products despite offers of free trials or payment plans. 
    3. They are not interested in talking about the product and just want to chat.
    4. They cannot make faster decisions.

    Tire kickers can be hard to spot but these tips will allow you to identify them before spending too much time with them. They might appear as "green lights" at first and they may be much easier to identify as "Red Lights" 

    How to Get Rid of Tire kickers?

    Tire kickers can be difficult to get rid of. There is no one set way to get rid of them ,but you can try tricks and tips to actually lose them.

    Tips to get rid of Tire kickers:

    1. Get the prospect to make a decision. 
    2. If they are not interested in your product, suggest a competitor's products. 
    3. Offer incentives to make a decision quickly or buying on the spot. (e.g., free trial)
    4. Offer to come back in the future if they don't want to make an immediate purchase. 
    5. End the conversation and move on. (e.g., "I have other people who are interested so I need to get back").
    6. Keep things short when dealing with Tire kickers so you can move on quickly without coming off as rude.

    Tire kickers can be time-consuming and frustrating. After reading this blog post,  you will be able to identify these Tire Kickers and get them out of your life.

    Tire kickers can come in many forms, but they all share one thing in common—they are not really interested in the product or service you have for sale.

    They just want a free consultation, price quote, information about products that may interest them down the road, etc., whether or not it's relevant to what you're selling today.