Introductory videos are short videos in which you personally introduce yourself, your business, your brand’s mission and personality to an audience. These sorts of videos can help you stand out from the competition and gain favourability among the audience because you’re talking to them on a personal level. People love seeing the face behind a brand - having an introductory video will ensure that people remember you more.
You could create an introductory video from scratch yourself, or use templates from the many online video creation tools to do so. No matter how you chose to create your video introduction, there are a couple of things you need to keep in mind to ensure you get the best results from it.
Creating A Video Introduction That Works
The goal of a video introduction is to help your brand connect on a more personal level with customers. To help you create a video that will do the job, we’ve outlined the best practices that you need to follow:
1) Start By Introducing Yourself
This one’s a no brainer - you need to start off your video introduction, by introducing yourself. Don’t just state your name and what you do, tell them why you do it, what your core values are, what motivates and drives you.
Don’t state facts, share emotions with your audience, and help them relate to you. Doing so is going to help you stand out immediately from the crowd and get audiences interested enough to watch the remainder of your video’s content.
2) Get Into The Details
This is that segment of the video where the audience gets a sense of your personality and starts building a picture of you as a person or the spirit of your business. Add a few facts about yourself, like your interests or previous experiences or who you are as a person. If you want to talk about your business, talk about how it started, how long you’ve been in the market, how long you've been associated with the brand etc.
3) Share Your Inspirations
Sharing what you do and why you do it can go a long way in building trust among the audience that’s watching your video. Talk about what you’re passionate about and how that ties into your work and experience.
Make sure you’re being as candid and genuine as you can be. Faking your passion to get more favour never works. Be honest, and talk about the things you like to do - your viewers will be able to connect and relate better with you. This sort of video content can be put up on Social media platforms like Facebook, Instagram, LinkedIn, etc to create a sense of trust amongst your viewers about you.
4) Talk About Your Brand
Don’t spend too much time talking about yourself though. You need to introduce your business to the audience as well. Tell your audience why your brand exists, what it is about, what are its offerings, what are its specialities, what's the scale of business, if it is something that runs through your family, etc.
Talk about your team, and how your coworkers add value to your brand. Explain your shared purpose together as a brand, and what you are striving to achieve. All this works together to give your audience more reasons to trust your business and the products you have to offer. Not to mention, talking about your brand’s purpose is a great way to attract fresh talent that will be willing to be a part of your brands ‘legacy for a smaller paycheck.
5) Add A Call To Action
You’re not making this video just for kicks. You want your viewers to take a certain action. Whether it’s to reach out to you for a certain project, or to check out your brand and the products you have on offer, you need to guide your audience to the next step. This is why you need to spend some time and think about your CTA.
You could add a link to your website in the video’s description, or share your contact information so that your viewers can contact you. Video platforms like Wistia and VideoForm let you add an interactive CTA button within the video itself, allowing you to drive your audience to the next step more effectively and boost the conversion rates on your video. Don't forget to ask them to like, share and subscribe! Saying this in your video will get the audience to act on your video and improve engagement rates.
6) Get The Right Soundtrack
While making your introductory video, you can always consider using music to tell a story as it not just adds an emotional component for the story but also says a lot about who you are as a person.
Try listing out a few words that describe you as a person and the message you want to convey in the video, then find music that reinforces your personality. Just make sure that it is not distracting your audience from the core of your video - I recommend using an instrumental track as a lyrical track can distract audiences from what you have to say.
7) Watch The Video Length
Though there isn't any hard and fast rule for how long your video should be, a lot depends on the type of content you’re creating and the type of audience you’re targeting. Also, the platform where you plan on putting it plays a role in the duration for your video. If you plan on posting the video to your own website then you can play around with your video’s length.
However, if you’re looking to upload it on a social media platform like YouTube, you have to be considerate about it. The best performing videos on YouTube are around 3 minutes long - meaning YouTube audiences prefer short form content. Try to keep your video as short as you can, while getting the emotional value across.
Create Interactive Video Introductions With VideoForm
VideoForm is an interactive video creation platform that lets you create two-way video conversations with viewers. With VideoForm, you can create a video introduction that doesn’t just show people who you are, but also get responses from them in video, audio or text format.
You can even use VideoForm to qualify your viewers into leads - just split up your content into different sections and create pathways between them to test just how interested they are in getting to know you. Follow up on these leads and nurture them to get better conversion rates. Finally, you can add an interactive Call To Action button to redirect viewers to your website, schedule a call on Calendly - anything you want!
Time To Introduce Yourself
Well, that’s all we have for you today. With these tips, you’ll be able to create quality video introductions that draw the audience in and help them get to know you better. Introduce your brand, explain your business and connect with your prospective customers like never before!
Remember - your video doesn’t have to be a high budget production shot on IMAX cameras to be effective. You could create a video that works with pretty much any smartphone today. Create your video introduction for shareability. Use some good lighting and basic audio equipment. Add your own creative ideas into it, put in a showreel of your work and you’ll be adding new customers to your business in no time.