Video prospecting is a great way to get in front of your target audience and show them your product or service.

Video has proved to be one of the most effective ways to communicate with prospects, so it's not surprising that video prospecting continues to grow in popularity.

And while there are many things you can do wrong when using video for prospecting, some best practices will help you increase engagement and make more sales. In this  post, we'll discuss 7 best practices for video prospecting.

  • Video prospecting can be done from the comfort of your own home. It offers a personal touch when communicating with prospects and lets them know that you care enough to put in time outside of work hours. Video also helps ease fears about products or services because people can see it firsthand before making any commitments.
  • Video prospecting is less intimidating than conversations on the phone which may make prospects more willing to talk. Unlike cold calls where only one person is talking, video allows for two way communication, so potential customers better understand what they're buying into.
  • Video provides an opportunity for engagement by getting feedback through polls, surveys, quizzes, or contests that ask questions related to specific product features or benefits.

7 Best Practices For Video Prospecting

Here are the proven video prospecting strategies that you can implement for increased turnover:

1. Keep Your Videos Short

Keep your sales prospecting videos short and sweet to ensure you reach out with the right message at just the right time.

Short Video Emails

So, don't let a chance go by! I know that you might be excited to share your video with the world, but hold your horses and keep it less than 2 minutes. A 30-second video can give a prospect an overview of what you're offering and get attention before sending over more information through email or in person.

2. Include a Call to Action Button in the Video

A call to action button in your video is a great way of boosting engagement with viewers. If you start by telling them what they can do next, such as subscribe or share the content on social media or book a meeting, they'll likely want to see the rest of your video and get to know more about your product.

Add CTA's to your Videos

3. Write a Great Subject Line

Write a great subject line because chances are your email will be opened only if the hook is good.

It's only fair to make sure it grabs the prospect's attention and entices them to open the video right? The best subject lines used by Videoform customers are:

  • John, I've recorded a video for you
  • Video for John at X Company
  • Hey John, we went to the same high school! [Video Inside]

By the way, did we mention our AI can write prospecting emails for you

4. Write Your Script

Write down your talking points before recording a video. You can also use a ready-made script that is already available. If you have a phone script, add visual elements so that it suits the video.

Here is a simple framework:

  • Introduction
  • Value
  • Purpose
  • CTA
  • Thank You
Teleprompter for videos in Videoform

5. Make Eye Contact with the Camera

When you're speaking to your audience on camera for any length of time, make sure that you are looking into their eyes as they watch what's happening in front of them with interest and focus.

Make Eye-Contact With the Camera

6. Personalize Your Message

For the best sales prospecting videos, incorporate your personal touch. This will help you succeed in your video prospecting strategy and get your emails opened more often.

Video Personalization

It is better to use a whiteboard or plain white paper and write your recipient's name on it. This adds a great deal of personalization and intrigues the prospects.

7. Add Some Text

When you are recording a video for your prospects, it is good to add some text to the email you are sending. This is to introduce yourself and let the potential customer know a video recorded specifically for them. You need to be creative and encourage them to click and watch it.

The Bottom Line

Video is the best way to show off your company culture, and it can help you make a great first impression. With these seven video prospecting tips in mind, you'll be able to create an engaging video that will win over potential customers!

If you're looking for some more ideas on how to use videos as part of your sales strategy, we have just published a blog post titled- Video Prospecting: Everything You Need to Know. Check it out!