"Email marketing is DEAD!" "AI is taking over!"
Email marketing often has a bad rap. It's not unusual to hear people say that it's "dead" or, even worse, "spam."
But hold on there because despite all of these declarations by marketers, here are the secrets.
In this article, I'm going to talk about the 5 biggest email marketing myths and misconceptions--so listen up because it's time for some truth serum...
Myth 1: Email Marketing Is DEAD
The next time you think to yourself, "email marketing is dead," let me assure you, my friend- it has not yet hit its grave.
It may seem like an old concept at this point in the game but trust me when I say that there are many ways email can still be useful for businesses of any size - regardless if they're using automation software or having things done on their own by hand!
Email marketing will be around for a long time to come - and you don't need any fancy tools or services if your goal is simple: send the right message at the perfect time (with automation), and make sure people see it!
Email Marketing is the best way to market your brand or business, and it's better than ads or social media by a long shot! And we didn't even mention that there are 4 BILLION active email users right now (projected increase).
Customer demands are shifting, but email retention rates show that it will continue to be the most preferred marketing channel for many years and keep up with industry standards.
Other channels like social media might work better in some situations or with certain types of customers because they can engage easier than an individual would through ordinary mailings--but if you're looking at reaching out across all demographics, then there's no substitute.
Abhishek Ekbote
Myth 2: Templates are Better
If you're looking for a way to improve delivery rates, remember that sending from an account with a personalized name at the right time is very important.
Beyond this, it's important to use appropriate subject lines and persuasion techniques when writing emails for sales or marketing purposes.
Although templates are useful, it is not advised to send it just as it is. Make sure to personalize the content.
Unless you are a brand like Apple, you can't afford to use ready-made templates without personalization. So while templates are useful in certain cases, they're very bad for business because they come off as unoriginal. The best way to create a relevant message that recipients will find engaging is by tailoring it to your audience. Also Read: 9 Video Marketing Benefits for Your Business There's a lot of talk about how adding video in your emails improves email interaction. However, including a real video file in an email might be detrimental to deliverability. Large files, such as video, can harm the formatting of an email and, therefore, its deliverability. Because delivery is concerned with content and legality, you should ensure your emails are neat and professional-looking. This is why VideoForm allows you to send videos in email by including a thumbnail with a clickable link. When the user clicks on the image, it will redirect them to another landing page where they may view the video in its entirety. This method is dead-on, and it will substantially boost your video email marketing campaigns. This is a great way of getting your videos in front of viewers. It's simple and easy, with the clickable link right on their screens! Viewers can interact with the email without affecting the deliverability at all. Marketing automation is usually not expensive and time-consuming because it's often based on analytics that tells you what email has the highest open rate, bounce back rate, and subscriber engagement. This type of marketing automation makes it possible for small-to-medium-sized businesses that don't have an entire team to manage their efforts, often without any technical knowledge required. Marketers have an advantage over their competitors when they automate their campaigns because it eliminates tedious tasks that normally require manual handling. Video email marketing automation supports reps with a few basic options that will run through a task list every day or week at scheduled intervals to free them from mundane responsibilities to focus on other important tasks the company needs to accomplish. These can be automatically generated and sent without any effort on your part. A few pros and cons of email marketing automation: Do you know those email marketers who only send their emails on specific days of the week? You might be one. The idea that "There's one perfect day to send an email" turns out to be a myth since there are many factors that decide when it may be safe or effective, including sender volume, frequency of messages, subscriber activity/behavior changes over 24-hour periods, and more. It may also depend on what type of message you're sending- For example, transactional messages might benefit from being sent at high speeds in the evening hours, while content-based messages would ideally try not to go live at a time where subscriber engagement is lower. It turns out there isn't a single day that guarantees more engagement - so much to such an extent, in fact, as conflicting research claims which day is optimal: Saturday or Sunday! In his book The Science Of Marketing, Dan Zarella believes it's the best time for opens and clicks if we use Saturdays or Sundays depending upon how busy your schedule will likely feel at any given moment during these times (as well feedback from others). Video email marketing is a form of marketing that has some high-quality personal video added as a thumbnail with a link in an email. That picture may seem like a video, but it's an image with a fake play button. Once the prospect clicks on the image, it leads to a gated Videoform page where one can watch the video with effective call to action buttons. It can be any videos starting from product demo, customer testimonials, screen recorded videos, etc. It lets you establish better engagement by creating videos that showcase your products and services to potential buyers and helps you decrease the send time. Videos allow you to convey messages more quickly than text messages, so they're ideal for fast-paced B2B sellers where presentation matters. You can set it up within minutes without prior knowledge of design software or media editing skills. In this blog post, I debunked some of the email marketing myths and misconceptions are commonly thrown around. I hope you found these insights helpful as you continue to develop your strategies for sending emails and increasing email engagement. If not, or if there's anything else at all on your mind about using email in a way that better suits your needs, please reach out to us! Myth 3: Adding Videos Can Boost Engagement
Myth 4: Email Marketing Automation is Expensive and Time-Consuming
Myth 5: There's One Perfect Day to Send Emails
Why is Using Video Email Marketing Effective?
Closing Thoughts
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