The real estate market has seen major changes in the past few years. As a result, it is more important than ever to be creative and resourceful in your marketing efforts as a salesperson. One great way to reach potential buyers is through video marketing.
It's no secret that video is a powerful marketing tool. In fact, according to Forbes, "Marketers who use video grow their revenue 49% faster than those who don't."
If you're looking to generate more leads and close more sales, you should consider using videos in your mortgage marketing efforts.
This blog post will discuss the benefits of using mortgage marketing videos and provide some tips for creating successful videos. So, keep reading if you're ready to take your marketing efforts up a notch!
What is Mortgage Marketing?
Mortgage is the business of lending money to buy houses and other property. Secondary Mortgage is the business of buying and selling mortgages.
The Secondary Mortgage Market helps dilute the lender's risk by turning these loans into securities with high-interest rates, which are then sold off as needed when someone wants their money back or refinancing an existing loan.
Mortgage marketing includes all the activities that a lender - like a bank or financial institute undertakes to sell loans. It includes informing, educating, and persuading their target audiences/prospects or clients to use their mortgage services over others.
Banks and lenders need to offer more to their customers than just a trusted track record to earn more mortgage business.
How Big Is The Mortgage Market In The U.S.?
The mortgage industry is a major player in today's economy, with more than $85 billion changing hands each year.
In the United States, the primary mortgage market was worth roughly 16.6 trillion U.S. dollars in mortgages outstanding. In contrast, the secondary market, or the value of mortgage-backed securities outstanding, was valued at 10.9 trillion U.S. dollars in 2020.
Why does Mortgage Marketing need to be innovative?
With the mortgage industry's constant evolution, banks are being pressured to update their offerings.
For them, not just local community branches with good track records but also earn more business from customers who want personalized service and education on how they can best use loans tailored specifically for each client's needs.
These financial institutions must provide an informative experience beyond what has already been offered before by other competitors doing similar work!
"To earn MORE mortgage business," says one financial expert simply enough while shaking his head dejectedly at all too few modern consumers' desire (or ability) to buy houses off contract without going through an agent."
How to be Innovative with Mortgage Marketing?
In this remote selling era, it's challenging to develop new techniques to humanize marketing efforts.
However, it's no secret that video is one of the most powerful mediums for marketing. And when it comes to mortgages, online videos are a great way to educate potential customers about your products and services.
With Videoform for the mortgage industry, you can create engaging and informative videos that will help you stand out from the competition.
For example, you can create a video that provides an overview of your mortgage products and services, highlights the benefits of working with you, and helps close more sales.
Thanks to our experience in the mortgage industry, we know what kinds of information potential customers want to see in a mortgage video. So let us help you create a video that will help promote your business and increase your profits!
Video marketing is truly the wave of tomorrow.
For those who haven't heard about it yet, or for someone looking for a refresher course on how effective video can be in an email campaign - here are some statistics:
Audiences have 75% greater understanding when viewing videos instead of reading information; landing pages with videos increase conversion rate up to 82%, and emails including these media generate higher click through rates by 90%.
Here are some tips on how-to-use videos for your mortgage marketing efforts to get paid!
1. Include Video in Your Outreach Communication Strategy
Mortgage lending has changed drastically over the years, with more people turning to online channels for their loans.
But what about those who still prefer face-to-face contact? You can include video in your marketing outreach strategy so that clients will be interested and engaged!
Imagine if you could create a video explaining all of the benefits and educating potential customers on what they need or want in their future home purchase- wouldn't it be great?
With today's technology, we can easily pull together high-quality videos quickly with little effort, which means this media should play some role in communicating important information regarding loans from banks like yours!
2. Educate Your Prospects About Loan Rates and Process
In the competitive world of real estate, there are many steps one must take to ensure success. One very important aspect is educating your prospects about loan rates which are ever fluctuating.
Other aspects that impact your clients are how well they understand the loan process. Educate your potential customers and generate leads by making explainer videos and informative videos.
Also Read: How To Use Video Platform For Real Estate Sales?
3. Show Off Your Personality With Video
Mortgage companies want you to put forward the best side of yourself and showcase how great it would be for those with such an opportunity.
They also say that people should feel comfortable enough around them, which allows everyone involved - from lender through appraiser- to have more confidence when making important decisions about buying or refinancing the property.
Such confidence is only possible with face-to-face interaction, and video covers it all for you.
4. Record Your Screen to Explain Concept In-Depth
To ensure that they provide good customer service and stand behind their product or services 100%, many companies turn towards videos to explain what goes into every step within this process from the start and to the end!
Videoform offers options like recording video from your device and recording your screen to include infographics or any animation or presentation that supports your video.
This makes it easier for your audience to understand the concept better and helps them make informed decisions.
5. Personalized Videos Made Easy by Videoform!
As a mortgage loan officer, you need to focus your video content mainly on your client. Your video needs to stand out and magically pull the crowd towards you and remember you when your clients are ready to take that loan or to refinance.
Videoform does all of that and much more with many features that you can use with a single click.
With Videoform, you can pick from the readily available templates, make a video or record screen, add a call to action buttons, integrate with your favorite CRM, and customize your branding.
You have to have an effective marketing strategy and click that send button. Then, you are assured of making an impression and building that pipeline for your sales team to convert.
Mortgage Marketing Tips & Strategies To Share and Promote Your Videos Online
Are you struggling to create authentic and engaging content for your audience and trying to build rapport with your potential leads?
If you are not sure what to post and what to make in a video, here are some tips that you can use to market your products better.
In addition, here are a few types of mortgage marketing videos you can create and share via email personally or share across your social media channels or on your blogs and web pages.
1. Introductory Videos
Introduce yourself with a video and send it across your mailing list to generate leads for your business.
2. News & Updates Videos
Please make a video about current trends in the mortgage industry and share it across.
3. Follow-Up Videos
Follow-up is very important to build a potential list of leads for your loan products. Use video to make an effective follow-up pitch and build a strong impression on your leads.
4. Birthday & Holiday Wishes With Video
Use video as your main medium to communicate your messages. Video works as a brilliant marketing tool. Use it to wish your subscribers and audience and make an everlasting impression.
5. Loan Anniversary Messages
It's good to always wish your customers on their loan anniversaries. It serves as a reminder of your institute's good customer service and makes your customers come back to you when they need a loan again. Use a video to make it even better.
Also Read: B2B Video Content Ideas That Drive Sales And Get You Results!
Video Marketing Influencers to watch and learn from
Here are some Mortgage video influencers who created amazing content and sold many loan products. Learn from the best on how they did it with video. There is no greater testimony to video than hearing from the best who made the sale.
1. Alex McFadyen
AlexMcFadyen.com | Twitter | Facebook | Instagram | LinkedIn
Alex sells from his brand, "the mortgage pug." He says that video helped him remain authentic by showcasing his personality in his business.
He also says that he showcases his sincerity with video, thereby creating stronger bonds with video face time.
In addition, he uses a variety of social media channels to stay in touch with his clients and uses a personalized video sharing platform for marketing his products.
2. Steve Howard
BayShoreHomeLoans.com | YouTube | Facebook | LinkedIn
Steve discusses the importance of face-to-face communication and what this does for your influence. Steve then explains that there's an easier way than just in person; video is great because it allows people from all over the world to see you!
He also says that video is better than photographs or text because it allows you to see people's expressions, which gives them life again; this produces higher conversion rates and greater customer engagement ratings.
3. Lori Richardson
HouseLoan.com | YouTube | Facebook | LinkedIn
Lori is a video influencer who has produced nearly 500 videos to date, with more than half being recorded on mobile. As one of the most popular content creators in her niche Lori also guest stars for other like-minded professionals across platforms such as Facebook or podcasts
Lori loves telling stories through video mediums about her life experiences and interviewing local experts to share information. Sharing information and educating your audience converts leads, says Lori.
4. Jason Roy
JMortgage.biz | YouTube | Facebook | Instagram | LinkedIn
Jason is an influencer who specializes in mortgage videos. He has been transitioning from scripted content to more personal one-to-one interviews, and how he uses screen recording for fixed rates versus variable ones or other complicated topics like this.
Before starting his business, there were simply no resources out on YouTube about mortgages, which made him feel really bad because everyone had access as far back as ten years ago. Still, now we're left without any education!
He tells us "mortgage minute" style tutorials where people can learn at home with video instructions.
5. Ryan Owens
FairwayIndependentMC.com | YouTube | Facebook | Instagram | LinkedIn
Ryan is a self-starter with an incredible work ethic, and he's used video content to grow his influencer network. He says personalized video platforms help him connect personally and professionally by showcasing what makes him unique!
Closing Thoughts
In this blog post, we looked at how you can use video to promote your mortgage business.
We hope that by following these ideas, you have been able to see the potential for using video as a cost-effective and powerful marketing tool in your own efforts to increase sales.
If you’re looking for more information on the topic before taking any action yourself, please reach out!
Our team is always happy to answer questions about video marketing strategy and help find solutions based on what best suits your needs.
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