Have you ever seen those videos on social media that seem to be personalized just for you?
For example, they might feature a picture of your face or a tag with your name on it. These videos are called personalized videos and are changing the way social media works.
Video personalization is becoming more and more popular as businesses find new and innovative ways to use them.
Here we will take a look at some of how businesses are using personalized videos for social media to reach customers and increase customer engagement. We'll also discuss the benefits of using personalized videos for social media and how they can help you grow your business.
Read on to learn more about this exciting new trend in social media!
The Rise of Social Media
The rise of social media has led to an acceleration in global connectedness. In 2019 2 billion people were active users worldwide, with 1/3 using Facebook and Instagram monthly or more frequently.
Digital Mediums and social mediums reduce the cost of marketing and advertising for companies, and hence businesses are keener in investing here. But, more importantly, online is where Millennials and Gen Y thrive.
It's no wonder that most millennials and Gen Y consumers prefer buying online than stepping out compared with Gen Z consumers. Especially now that the pandemic has been going around for over 2 years, online sales have boosted, and social media is definitely the no.1 contributor.
Personalized Videos Are Changing the Way Social Media Works
We know that social media is the preferred medium for marketing for a lot of young companies. large & medium companies established decades ago are also following the footsteps of young companies when it comes to marketing on social media and is active on the medium.
But amongst all this noise and the presence of terabytes of content in the social media world, how can your brand or company make your presence felt and distinguish you from others? How can you create your unique footprint?
The answer is simple! It's through the personalization of content. You can create personalized videos for your audience that not only help with SEOs but also provide your audience with unique & customized experiences.
By establishing personal relationships with their audience, marketers can forge a loyal consumer base that feels deeply connected.
Brands can use these personal connections in order to create customized content for consumers who have shown an interest or history of purchasing from them--based on what they like and how well it aligns with the brand/company values!
Brands should use tailored marketing techniques like personalized content and videos to provide a uniquely satisfying experience for each consumer or prospecting customer on social media platforms like Facebook or Instagram!
What is a Personalized video?
Personalized video is video content created specifically for your customer or prospect.
Personalized videos include your consumer's persona, are relevant to the consumer's age, geographic location, profession, and includes personal details or elements like customer's name or series of pictures, customers preferred colors, etc., based on CRM data points.
Just like Facebook's friendversary videos, brands can use similar video concepts for various occasions and create a personalized experience for their customers.
Also Read: Video Personalization: The Ultimate Guide
How to Use Personalized Videos in Social Media?
When you want to stand out from the rest of your social media feed and make a lasting impression - custom video content is an excellent way to do so.
Personalized videos can be used in all forms as greetings from businesses; informative guides on new products/services coming soon and many more.
Here are some ideas that I would recommend more than others while using personalized videos on social media.
1. Product Demos!
The power here lies not only with what's being demonstrated itself (which should always offer something amazing!)
It also depends heavily upon who sees these videos - will people receiving this message already know exactly how much time+money they're going to spend on this product/service.
So why not use personalized video instead of generic text-based messages when it comes time for making outreach campaigns.
2. Event Invites
Wouldn't it be great if you received a personal invitation, with your name and maybe even images from past events that you've attended?
For example:
Social media campaigns are all about creating awareness for an upcoming event. Why not do something extra?
One way of creating an impact is through creating personalized event videos on social media platforms like Facebook or Twitter, which can help promote what's happening right now and remind customers why they love going there in the first place.
Create short advertisements promoting upcoming events such as concerts by popular musicians that are happening nearby.
Also Read: 5 Ways Personalized Videos Can Help Your Travel Company
3. Thank You Videos
Personalized videos are a great way to show your appreciation for someone.
These short clips can be as elaborate or straightforward, emphasizing what you want them saying, showing why this customer deserves some extra attention from brands such as ourselves!
For example:
You can also make a video celebrating customer wins to engage with them at a deeper level.
For example, you could make an entertaining and creative personalized video that says thank you to show your gratitude to your customers who have been loyal to you. Make a video appreciating your customer's time and loyalty, and use VideoForm to add an individual name to your video to make them feel special and send that email blast.
4. Personalized Offers
Personalized offer videos are a great way to make your brand stand out from the competition. These one-minute clips show off what you have in store for customers and give them an idea of how their purchase will look before it's delivered!
For example:
These videos are perfect for providing discounts, sales events, and other important information that will encourage people to view and click through on the item of interest!
How to Share Personalized Videos on Social Media?
1. Instagram
You can share personalized video clips on Instagram stories that are bite-sized and on reels to keep your audience hooked.
2. Facebook
You can blast a personalized video campaign to individual prospects or customers on Facebook wishing your users on their birthday or anniversaries.
3. LinkedIn
Connect with prospects or professionals using a personalized video on LinkedIn. In addition to these popular social media channels, you can also upload personalized videos on YouTube or share them on Twitter or Snapchat.
What's Next?
Now that you know that social media and personalized videos go hand in hand and are inseparable, make the most of the information you learned and create personalized videos using VideoForm.
What are you waiting for?
Ryan O NeillCEO, Legitfit
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